What is SEO and its Full Form?

What is SEO?

When you start blogging, you get to hear these SEO questions. This is why you must have woken up in your mind to know what this search engine optimization is and why it is necessary?

SEO’s full name is Search Engine Optimization. Search engine optimization is a technique with the help of which we rank our position in the top position in any search engine. The goal of all bloggers is to get first place in search engines like Google.

You must understand that just as there are millions of stars in the sky, similarly, the Internet also has millions of websites. People only know the websites that place them at the top of the search engine results page. You’ll also want to create all of your blog pages first from Google, so let’s know what SEO means and how to do it.

What is SEO in 2020?

Search Engine Optimization is the complete form of SEO. This is a technique using which the website ranks # 1 on the first page of search engines.

This is a technique that we use to optimize the posts written on our blog, so that search engines like Google, Bing, Yahoo will top the first page.

You are reading this post because it has reached you only because of SEO. So now you can make sure that you are in the right place.

I will give you the information about this technique. With which you will get all the information that will answer every question related to SEO that you are looking for.

Initially, a new blogger has no idea about this.

But gradually the new blogger comes to know the importance of this term and also understands that there is no benefit from blogging without search engine optimization.

If a blogger is not aware of this, then that blogger’s blog will just get lost on the internet and will not reach people.

For example, suppose the sky has many stars, but we recognize those who give more light or are closer to us.

If we know optimization well then we can make our blog or website 1 no. Can be ranked on the position of.

If we do not do search engine optimization, we will not see our website or blog anywhere in the search engine result page.

Let’s look at this with an example. Suppose I want to get information about a pen from Google, then I will search “What Pain,” now Google will show all blogs related to the word pen in search results.

In it, we will see many different websites that have written posts about the pen.

So we have a human nature like ours, we will open a website or blog which will be at number 1.

If we do not get satisfaction from the information given in it, then by opening the 2nd and 3rd blogs, we will extract information about the pen.

In this search result, search engine optimization number 1 is the strongest in the blog, only then it is ranking number 1. Pay. By staying at rank 1, there is a possibility of getting more traffic and revenue is also very good.

What is the full form of SEO?

Search Engine Optimization is the complete form of SEO.

We all know what Google is? It is the most popular search engine in the world.

Apart from Google, Bing and Yahoo are also other search engines that are used. After doing Search Engine Optimization, we rank our website in Search Engines.

Why is SEO Important?

The purpose of creating any blog or website is to make it accessible to the people. Creating a blog or website is a different matter and making it available to people is another matter.

Suppose we worked very hard to create a website or blog. We also wrote a lot of posts on it. And we did nothing for SEO. Then the search engine will never show our blog in its result.

Now you must have understood that if you want to show your blog or website to the people, then it has to appear in the search engine results and search engine optimization will have to be shown in the search engine.

The better knowledge about this technology, the more we will be able to access our website or blog. The more people view our blog or website, the higher our revenue will be.

This technique is a very easy technique if we understand it well. Then we just have to work on the blog following this technique in a systematic way. With this, we can rank our posts or articles on Google in very few days.

Every blogger wants to first place their post or article in the top 10.

Because you might have noticed that when someone searches for some information on Google, they take the information from the very first page. He does not need to go to another page. Tell me how often you visit another page of Google?

To understand this topic better, we have to understand some more factors one by one, which will strengthen our knowledge of search engine optimization.

How does the search engine work?

In its name, that is, search engine optimization includes a search engine. So first of all, we will not know what a search engine is. To extract any information online, we need a medium.

Although everything is available on the Internet, it is like finding a single star among millions in the sky.

Therefore search engines are the medium between us and the countless websites that search for any information and show it to us.

The search engine has an algorithm set. Who chooses different information from among many websites. So the website which has search engine optimization shows them in the same ranking.

Google is the most popular search engine. Apart from this, there are other search engines like Bing, Yahoo, and Yandex, etc.

What is SERP?

SERP stands for Search Engine result page. When we search a keyword in Google or any other search engine, it shows all the results of its page.

The page that opens on search is called the search engine result page.

The results that appear on the search engine results page have 2 types of listings.

  • Biological listing
  • Inorganic listings

1. Organic Listing – Organic listings are listings in which we come to the search engine results page without spending any money.

But for this, we have to do search engine optimization. Organic listings are the best because we get regular traffic from it.

2. Inorganic Listing – When we spend money and come to Google’s results page, we call it in organic listings. These listings are not static, that is, as long as we keep paying Google, we can come to the results page.

Types of SEO

By now we have learned what SEO is and why it is necessary. Next, we talk about how this is done. When a website becomes a blog, its optimization starts.

That is, work on it starts before publishing the post. Nowadays blogging is done most in WordPress.

If you know very well what WordPress is, then you will know that we get a lot of plug-ins in it for free, many of which are also used for customization. So let’s know about this type.

They are mainly of 2 types.

  • On-Page SEO
  • Off-Page SEO

On-page SEO

Every method that we do for search engine optimization within our blog is called on-page SEO.

This means that we do everything from the design and speed optimization of our blog to publishing posts, such as using a responsive theme that is mobile friendly.

Writing good content that people like to read, which contains all the necessary information.

The page speed should be good, the page should open in a short time. Write a meta description for your blog.

Doing keyword research before writing a post so that it ranks the post in the search engine. Placement of keywords in important places such as title, permalink, and meta description.

Properly placing the keyword density content. Internal and external linking is all within the on-page. With this Google easily ranks our blog in search results and we get good organic traffic.

Here we will briefly talk about On-Page SEO, but if you want to read this subject in full detail, you can read from here. In which we have written complete information about it in easy words.

So let’s understand the main points of this.

See friends, now you have to read every point very carefully because I am giving all the information here based on my personal experience, which will definitely help you in doing good SEO.

By reading the post till the end, you will also become an expert in ranking your post.

When you decide a post with good planning, the post content will also become the best and it will also be easy to rank as well. Characters, your post will remain in the dark among millions and will not be able to get rank.

Proper keyword research

I have put keyword research in the first point here because this is where the writing of a post starts. New bloggers are those who do not get noticed in keyword research.

If I am right, then you too should not pay attention to keyword research, that’s why your post is not ranking.

There is no use of writing posts without keyword research, just understand that without it you are just wasting time.

So how to do it? I am here only telling you my steps, which you will follow, then you will definitely get success.

Make a list of your interesting topics on which topic you want to write.

Then select only one topic at a time and for that create a new file in notepad or WordPad. Now we have to search for keywords for this one topic.

Friends, in today’s time, pay no attention to the head keyword, but it is important to search for the long-tail keyword for that keyword.

LSI keywords are most important in this. When you search for a query on a topic in Google’s search box, before you finish typing, you will see that there are more lines below and Google will start showing your guesses.

We can use these automated keywords as long-tail.


New bloggers see high traffic and choose keywords and use the same. I believe your post will never rank. You see how much the keyword competition is.

The higher the number of keywords, the higher the competition. If you understand this line of mine, you will definitely succeed in keyword research. The higher the amount of the keyword, the easier it is to estimate its competition.

1. Post Title

When we complete keyword research, we also place the same keyword in the post title as the target keyword on which we want to rank the post.

But if the target goal is still too high, then it would be right to use low-competition keywords as the main keywords.

2. Permalink

Whatever the URL of our post, it is important to use the main keyword there. Always keep in mind that in post permalinks, never use stop words like (am, is, are, on).

Also, never use words in a post permalink that needs to be changed. The shorter the URL, the better.

3. Meta Description

You must include keywords in the description of your post based on which you plan to rank the post.

The thing to note here is that with Google in mind, don’t write a description so that it doesn’t make sense, but write that as soon as people see it, they can’t live without opening the post.

4. Keyword Density

It is very important to use the right number of keywords in the right place within the post.

Using more stuff than rotating keywords repeatedly is called keyword stuffing.

By doing this, Google will not give rankings but will come down in the rankings. That’s why use as few keywords as possible.

The first paragraph and the last paragraph should use keywords.

Apart from this, use keywords in the heading as well and within the content use keywords as per the need. Use them as naturally as possible, do not use force anywhere.


Never allow the density to exceed 2.5%. This means that if you are writing a 1000 word post, you can use your keyword 25 times, but if I believe it, keep it between 1.5% -2.5%.

5. Proper use of headings (H1, H2, H3, H4, H5, H6)

In the title, use your chosen focus phrase. Whenever you write your post, do not use H1 as the title of the post is H1, so use H2, H3, H4… etc within your post as required.

If you know about the LSI keyword then also know that LSI should be used in Heading 3 as well.

6. Image Optimization

Optimization of the image is very important for 2 things.

First of all, its size should be reduced because the higher the image size, it will increase the loading time of the page, so compress and insert the image and use your keywords in the entire feature in the image.

7. Internal Linking

Also, add a link to the post related to the post you are writing so that people can easily understand the topic. With this, the visitor will read your second post and you can increase user engagement.

Also, it is very important for other posts, which help Google in ranking for this.

By adding links to new posts in already ranked posts, you can easily rank them without any backlinks, even if you are a zero backlink.

8. External Linking

Be sure to add at least one external link that represents that topic. And he could get information from there for reference.

9. page by page

According to Google, if a page is taking more than 3 seconds to load, it is very difficult to rank that page. Use a good and lightweight fast theme in your website that works at load time.

You can use cloud hosting for good speeds like Digital Ocean, Linode, etc. as their plans start at $ 5 which is in the budget for a Hindi blogger.

10. Social Signs

Share your post on social sites Facebook, Twitter, Instagram. The ranking of these social sites is very good when any visitor comes from there, it gives Google a positive signal for that post, thereby improving the ranking of that post.

11. Attaching related videos

Make a good video above the post because nowadays people like to watch videos more than they read. With this, you can explain the same topic to people through video, who do not like to read much.

Off-page SEO

After publishing a post, the methods we use to rank it are called OFF-Page SEO.

In off-page optimization, we do search engine submissions, web directory submissions, social media sites, discussion forums, blog commenting, backlinks creations, and guest posts.

Now that you have learned about Search Engine Optimization, you too must have understood the importance of why it is important.

Let’s get a little information about the techniques that help us rank the positions and which are also very important.

1. Guest Post

I believe that the best way to create backlinks is to write a guest post on another similar website. When you write a guest post for a website with a good high DA and PA, you get a Do-follow backlink that increases the authority of your domain.

The other advantage of this is that when you write on a big website, people start recognizing you there and also visit your website. This gives you that traffic.

2. Backlinks

When a link to a post or homepage of your website links to another website, a return link is found on your website, called a backlink. Backlinks are a very important thing for DA to grow.

But never indiscriminately create backlinks. Create a backlink in a natural way by writing a guest post and discussing it in the forum and try to create a backlink below your site.

3. Discussion site

You must have heard Quora’s name, people put their questions in it and answer expert questions.

When they write an answer, they also provide context links as needed. In this way, they also receive traffic through Quora.

4. Forum Submission

You have to create your account in the forum because it has 2 advantages, one is that you will find experts in the forum who will increase your technical knowledge and help you as well, by joining the forum you also get a Do-follow Backlink.

Local SEO

Learn Local SEO, in a nutshell, The technique by which we optimize our website for people in the local area and then rank it in search engines is called Local SEO.

By the way, if we talk, the website gives us an opportunity to target people all over the world, then you might be thinking that if we leave the whole world, then why should we target only a few locals?

The answer is that if you have a business and your target audience is around the same area then you can benefit greatly by stepping towards local SEO.

Today, the era is evolving and people search for everything through smartphones, even now people demand almost everything sitting at home. Nowadays people also do searches in Google such as:

  • “Best Restaurant Near Me”
  • “Nearest ATM”
  • “Nearby Movie Theater”

Now here the question arises that if Google map is used for this purpose then what would be the benefit of local SEO?

So you should understand that Google Maps still cannot provide accurate information in many places.

The point is that you know your area well and at the same time you recognize the street what is there and what is a shop or shop.

Suppose I live in Ranchi Jharkhand, then I will cover only Ranchi here and gradually I will write the description of every shop about the entire city, which shop is in which sector.

Believe that I or you can write about your shop and business in your area, not all of it will be available on the Internet.

It is quite easy to rank in Google in this way. The number of smartphone users is increasing and people are starting to search by speaking instead of typing.

How will they search in such a situation? Once you have tried it yourself, how will you find out?

  • Clothing Shop Ranchi nearby Firayalal Chowk
  • Sweet Shop in Harmu Ranchi

If you want to do something new in blogging, try local SEO, and tell others that there is still much to be done.

In short

Search engine optimization is a technique without which blogs do not exist. How the search engine works and how important it is for every blogger to be aware of it.

If you have read this post completely, then you must have understood what SEO is and how to do it.

Friends, how did you like this post, if you found this post helpful, then share this post on Facebook, Twitter, and Instagram more and more.

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